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Start my registry ->

BABY REGISTRY

Start my registry ->
BECAUSE YOU SHOULDN'T NEED A PHD IN BABY GEAR
Blue plus sign or addition symbol on white background.
BECAUSE YOU SHOULDN'T NEED A PHD IN BABY GEAR
BECAUSE YOU SHOULDN'T NEED A PHD IN BABY GEAR
BECAUSE YOU SHOULDN'T NEED A PHD IN BABY GEAR
BECAUSE YOU SHOULDN'T NEED A PHD IN BABY GEAR
BECAUSE YOU SHOULDN'T NEED A PHD IN BABY GEAR
BECAUSE YOU SHOULDN'T NEED A PHD IN BABY GEAR
BECAUSE YOU SHOULDN'T NEED A PHD IN BABY GEAR
BECAUSE YOU SHOULDN'T NEED A PHD IN BABY GEAR
BECAUSE YOU SHOULDN'T NEED A PHD IN BABY GEAR
BECAUSE YOU SHOULDN'T NEED A PHD IN BABY GEAR
BECAUSE YOU SHOULDN'T NEED A PHD IN BABY GEAR
BECAUSE YOU SHOULDN'T NEED A PHD IN BABY GEAR
BECAUSE YOU SHOULDN'T NEED A PHD IN BABY GEAR
BECAUSE YOU SHOULDN'T NEED A PHD IN BABY GEAR
BECAUSE YOU SHOULDN'T NEED A PHD IN BABY GEAR
BECAUSE YOU SHOULDN'T NEED A PHD IN BABY GEAR
BECAUSE YOU SHOULDN'T NEED A PHD IN BABY GEAR
BECAUSE YOU SHOULDN'T NEED A PHD IN BABY GEAR
BECAUSE YOU SHOULDN'T NEED A PHD IN BABY GEAR

the next-gen baby registry
built by moms, for moms

The world's first AI baby registry.
Simply drop a link
Build your registry in
seconds with AI
Add a product from
any store
Couple holding hands and walking on a foggy beach, with close-up circles showing their smiling faces above text that reads ‘Jami & Chris’ Baby Registry.’
A beautiful baby registry...
customized just for you.
Compare top products side by side — no extra tabs
We flag clean, non-toxic products — and what to avoid
THE WELCOME BOX

A welcome box that’s
actually for you.

Most welcome boxes are all the same. Ours is curated by moms with things you’ll reach for during pregnancy and long after — not just random things for your newborn. Free with Premium. You only pay shipping.

The Mama & Data welcome box
$50+of goodstuff
our gift to you
  • FOR YOUThe “Le Mom” hatBecause you need some cool mom swag.
  • FOR YOUPregnancy-safe skincareClean enough to use right now.
  • FOR HOMEA “baby sleeping” signSo you don’t have to hand write one for your front door.
And a few we’re not spoiling.+ 6 more, including a free can of organic formula. The rest? A surprise.
Start my registry → Comes free with Premium ($29 one-time fee)
PICK YOUR PLANNO SUBSCRIPTIONSCANCEL NOTHINGPICK YOUR PLANNO SUBSCRIPTIONSCANCEL NOTHINGPICK YOUR PLANNO SUBSCRIPTIONSCANCEL NOTHINGPICK YOUR PLANNO SUBSCRIPTIONSCANCEL NOTHINGPICK YOUR PLANNO SUBSCRIPTIONSCANCEL NOTHINGPICK YOUR PLANNO SUBSCRIPTIONSCANCEL NOTHINGPICK YOUR PLANNO SUBSCRIPTIONSCANCEL NOTHINGPICK YOUR PLANNO SUBSCRIPTIONSCANCEL NOTHING
THE PLANS

Two plans.
Zero pressure.

No subscriptions, no surprises. One’s free forever, one’s a one-time $29. Both cut through the fluff.

FREE
$0free forever

Everything you need to build a registry that doesn’t suck.

  • Build your registry with AI
  • Add links from any store
  • Customizable categories
  • Your own public registry page
  • A smart checklist so you don't forget the essentials
Start my registry →
MOST LOVED
PREMIUM
$29one-time, seriously

Everything in Free, plus the good stuff:

  • Free welcome boxworth $50+ — you just pay shipping
  • Unlimited AI Assistantresearch, add, remove & update items
  • Text-a-conciergecoming soon — real answers from a real mom
  • Priority supportskip the line when you need a hand
Start my registry →
BECAUSE YOU SHOULDN'T NEED A PHD IN BABY GEAR
BECAUSE YOU SHOULDN'T NEED A PHD IN BABY GEAR
BECAUSE YOU SHOULDN'T NEED A PHD IN BABY GEAR
BECAUSE YOU SHOULDN'T NEED A PHD IN BABY GEAR
BECAUSE YOU SHOULDN'T NEED A PHD IN BABY GEAR
BECAUSE YOU SHOULDN'T NEED A PHD IN BABY GEAR
BECAUSE YOU SHOULDN'T NEED A PHD IN BABY GEAR
BECAUSE YOU SHOULDN'T NEED A PHD IN BABY GEAR
BECAUSE YOU SHOULDN'T NEED A PHD IN BABY GEAR
BECAUSE YOU SHOULDN'T NEED A PHD IN BABY GEAR
BECAUSE YOU SHOULDN'T NEED A PHD IN BABY GEAR
BECAUSE YOU SHOULDN'T NEED A PHD IN BABY GEAR
BECAUSE YOU SHOULDN'T NEED A PHD IN BABY GEAR
BECAUSE YOU SHOULDN'T NEED A PHD IN BABY GEAR
BECAUSE YOU SHOULDN'T NEED A PHD IN BABY GEAR
BECAUSE YOU SHOULDN'T NEED A PHD IN BABY GEAR
BECAUSE YOU SHOULDN'T NEED A PHD IN BABY GEAR
BECAUSE YOU SHOULDN'T NEED A PHD IN BABY GEAR
BECAUSE YOU SHOULDN'T NEED A PHD IN BABY GEAR
BECAUSE YOU SHOULDN'T NEED A PHD IN BABY GEAR

START YOUR STRESS-FREE

REGISTRY IN LIKE…

Text reading 'three MINUTES' with 'three' in light green cursive and 'MINUTES' in bold white uppercase letters on a transparent background.
START YOUR REGISTRY NOW ->

questions?

we got you

What is Mama & Data, exactly?
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What is Mama & Data, exactly?
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Can I still add things from ANY store?
Is it free to use?
How is this different from Babylist, Amazon, or [insert other giant site here]?
Do I have to be a first-time parent to use Mama & Data?
How does the AI work? Is it going to suggest weird stuff?
Who’s behind Mama & Data?

DON'T TAKE OUR WORD FOR
IT-----ASK THE MOMS!

Bookstore corner with customers browsing shelves full of books, a person reading at a table, and a colorful green exit sign above a door.

I was drowning in baby product spreadsheets and panic-scrolling mom groups at 2AM. Mama & Data felt like a deep breath — like having a best friend who already researched everything and isn’t trying to sell you crap.

Samantha Pierce

Five purple stars in a row representing a five-star rating.

No fluff, no fear-mongering, just clean, trustworthy recs. My registry feels tight, not bloated with junk.

Emily Hartman

I downloaded Mama & Data on a whim, and within 5 min, I felt like I had a mom bestie who did all the overthinking for me. It cut through the chaos of reviews and influencer hype and just told me what's actually worth buying.

Tina Caldwell